For the summer of 2020 Modström have gone treasure hunting at an open-air market. The atmosphere is vibrant and the sunlit streets are filled with vintage interior, handmade ceramics, glass and antiques in soft pastel colours.
A vintage, yet contemporary, vibe runs throughout the collection, fulfilling the ideal summer wardrobe, combining gauzy summer dresses and airy knits with camp shirts and utility inspired detailing.
Pastel hues and bright tones form the colour palette and the seasonal prints mirror the diversity at the market. Colourful tie-dye, summer stripes and dots emerge along with simple floral prints and classic gingham checks.
For the spring of 2020 we have travelled to a celebration in the middle of Nevada’s desert. It is a community for art installations and artistic performances. A culture of possibility and a place for dreamers.
Earthy tones of the desert such as camel, brown and khaki stand as a sharp contrast to the colorful, vivid art installations and flashy lights. Colour gradient and powder hues ranging from shades of pink to lilac, nude and blue tones are reflecting the striking sunset over the desert.Eye-catching floral prints playfully mingle with stripes and graphic elements, while bold snake prints, and simple desert flowers, illustrate the desolate landscape.
Beautiful silhouettes draped around the body are mixed with utility inspired styles with sporty undertones. Feminine broderie anglaise and jacquard dots combined with cool styles in unrefined denim and crisp poplin cotton. Fun, fashion and function are key words this season. A collection for contemporary adventures, appealing to the different needs of modern woman.
For the winter 2019 collection, we are seduced by mystical powers from the world around us, phases of the moon, tarot cards and energies from sparkling crystals. Dark hypnotic hues are key this season. Currant red, black and amethyst add a compelling twist of luxury, while burnt tones of yellow, brown and rust emphasizes the spiritual mood. Fabric with highly textured surfaces, exclusive viscose jacquard and mesh sprinkled with sparkling sequins are mixed with corduroy, velvet and pleated chiffon.
Forming the silhouettes are flowing dresses with open necklines, styles with voluminous sleeves, oversize knit and detailing such as enlarged buttons, smock and curved cut lines. The prints are a fusion of blooming winter flowers, bold animal prints and graphic retro shapes combined with a print consisting of elements from the sky, reflecting the spiritual story of the collection. All together creating the perfect wardrobe for a modern femme fatale.
For the Fall 2019 collection we are taking you back in time to the pulsating mood of the 80's. We are seduced by the embellished decade of opulence, positivity and intensified colours.
The collection has references from the 80's grunge period mixed with just the right amount of glamour, personalized by the Blondie singer and style icon, Debbie Harry. Her look is the perfect mix of coolness and glam, which is a key element of the collection.
Soft flannel and chunky, colourful knit are styled with flowing satin dresses, shimmery chiffon and feminine silhouettes in snake print. This season's colors include different tones of blue, accompanied by burnt orange, emerald green and shades of purple. A range of natural tones adds harmony to the colour palette.The prints consist of a fusion of flower prints mixed with graphic and animal prints in unexpected colours. All together creating the perfect mood for fall.
For the summer of 2019 Modström visits the sundrenched village, Grasse, on the French Riviera. Fruits, flowers and stripes characterize the prints. You will find juicy oranges and zingy lemons printed on light fabrics mixed with colourful stripes, geometric retro patterns and feminine floral prints, which complete the perfect versatile summer wardrobe.
The colour palette is a delicate mix of ocean blue tones with splashes of pink, rose passion and violet. Green shades adds freshness to the collection, tones of yellow and orange makes you wish for warm summer days. The collection combines gauzy dresses and tops, ruffles and smock details with sporty references on styles in soft jersey and knit.