PRE SPRING 2021


For pre-spring 2021 we are dreaming of spring and warmer days.

We are inspired by the idea of an independent woman with a creative mind, wanting to be spontaneous and free from her everyday life. She travels on a train ride throughout Europe. Watching the landscape go by, slowing down, being on her own and getting re-charged. Travelling towards lighter days and chasing the early spring sun.

She is bold in everything she does, from the clothes she wears to the adventures she seeks – dressing up on a weekday in her favorite sparkly shoes, she dares to stand out. She has packed all her favorite clothes - her soft chunky knits, light flowy dresses, volume sleeved tops and ruffle collared shirts.

Inspired by the darker days turning light, the colour palette for this collection consist of warm brown hues and lots of camel tones – combined with electric rouge and soft blues. Bold florals in different shades and sizes are bringing a sense of spring to the collection while feminine graphics adds edge and a minimalistic touch.

Our pre spring 2021 collection is all about going your own way, dressing up on a weekday and daring to be different.

FALL/WINTER 2020


For Fall 2020 we draw inspiration from the idea of a getaway to a weekend house placed in the middle of the forest, decorated with handcrafted colorful ceramic goods, wooden mid-century furniture.

With its big open windows, the house has a subtle reference to the work of the modern architect Alvar Aalto. Bringing the outside nature in and mixing the green colors of the forest with the palette of natural colors and materials of the house.

A warm color palette inspired by the changing seasons of the nature, consists of dark bottle greens, teddy bear browns, golden fall yellows, maroon red, vintage blue and creamy hues interspersed with pastel shades that soften the sharper looks. Two-colored animal prints and a dust of polka dots have made its way into the collection, perfectly mixed with multicolored florals and toned-down checks.

From breezy dresses to chunky overcoats. Foundational classics with a modern twist as well as statement pieces like floral plissé dresses and wool jackets.

The collection is all about dressing that feels effortless while making a statement.

SUMMER 2020


For the summer of 2020 Modström have gone treasure hunting at an open-air market. The atmosphere is vibrant and the sunlit streets are filled with vintage interior, handmade ceramics, glass and antiques in soft pastel colours.

A vintage, yet contemporary, vibe runs throughout the collection, fulfilling the ideal summer wardrobe, combining gauzy summer dresses and airy knits with camp shirts and utility inspired detailing.

Pastel hues and bright tones form the colour palette and the seasonal prints mirror the diversity at the market. Colourful tie-dye, summer stripes and dots emerge along with simple floral prints and classic gingham checks.