Fall 2019

For the Fall 2019 collection we are taking you back in time to the pulsating mood of the 80's. We are seduced by the embellished decade of opulence, positivity and intensified colours.

The collection has references from the 80's grunge period mixed with just the right amount of glamour, personalized by the Blondie singer and style icon, Debbie Harry. Her look is the perfect mix of coolness and glam, which is a key element of the collection.

Soft flannel and chunky, colourful knit are styled with flowing satin dresses, shimmery chiffon and feminine silhouettes in snake print. This season's colors include different tones of blue, accompanied by burnt orange, emerald green and shades of purple. A range of natural tones adds harmony to the colour palette.The prints consist of a fusion of flower prints mixed with graphic and animal prints in unexpected colours. All together creating the perfect mood for fall.


For the summer of 2019 Modström visits the sundrenched village, Grasse, on the French Riviera. Fruits, flowers and stripes characterize the prints. You will find juicy oranges and zingy lemons printed on light fabrics mixed with colourful stripes, geometric retro patterns and feminine floral prints, which complete the perfect versatile summer wardrobe.

The colour palette is a delicate mix of ocean blue tones with splashes of pink, rose passion and violet. Green shades adds freshness to the collection, tones of yellow and orange makes you wish for warm summer days. The collection combines gauzy dresses and tops, ruffles and smock details with sporty references on styles in soft jersey and knit.

SPrING 2019

The rebellious Willy Wonka and his magical candy universe has inspired us to make a collection with a fun and playful vibe - a place where everyone is encouraged to shine bright and stand out from the crowd.

The collection takes you on a journey to a dreamy universe filled with feminine silhouettes and unexpected details. Voluminous sleeves add a touch of humor, while flounces and neck bows provide a playful look. Loose knits and studded sweats are styled on top of flouncy dresses, to create outfits with an edge. Feminine pastels paint a dreamy atmosphere and stands as a soft contrast to powerful pinks and lush green shades. The harmonious colour palette of mellow blue and neutral tones is accompanied by burned yellow and fresh orange, while bright purple underlines the playfulness of the collection.

All over printed statements, luscious lollipop prints and exclusive jacquard fabrics adorned with dots in rainbow hues, creates a fun and lighthearted look. Floral prints in bright pink mixed with fun geometric patterns and delicate candy stripes, invites you to create cool everyday looks and embrace the enchanted feeling of the magical candy land.

Winter 2018

For the 2018 Winter collection we are inspired by the provocative fashion photographer Helmut Newton. His photos showcase powerful, assertive and sensual women, always surrounded by a mysterious atmosphere. This sets the mood for a winter collection, which oozes of sensuality and glam and is celebrating the empowerment of women. The atmosphere is flirtatious and dreamy, perfect for a night surrounded by glitter and gold.

Figure hugging silhouettes, ruffles and plunging necklines underlines a seductive look with the powerful woman in focus. New fabrics push the collection forward and add variety to the feminine silhouettes. Natural viscose materials, sparkling velvet and delicate laces drapes beautifully to every curve, while pearl embellishments adds elegance to the look.

The colour palette spans from dark blue tones and green shades to feminine hues of both soft and bright pinks. Fire red and burnt orange are adding contrast to the base of dark shades and underpins the alluring mood of the collection. A wide range of prints compliments the colours of the collection. Romantic rose prints and pearls printed on soft materials, lending a playful, yet feminine expression to the collection. Glittering foil prints and graphic patterns are easy to mix and match to create outfits with an edge.

Fall 2018

The mix of different cultures in New York has inspired us to make a fall collection with a feeling of the 70s. We invite you to the modern Harlem, where the American soul music, disco clubbing, and art have their roots. The raw, soulful streets of Harlem, stand as a harsh contrast to the shiny and sparkling corners of China town and sets the scene for a cool and urban vibe.

We are traveling back in time, giving new life to retro fabrics such as
corduroy, masculine checks, soft velvets, and heavy, rich looking satins. Feminine oriental inspired prints mixed with geometric retro patterns illustrates the humoristic approach of styling everyday looks, while classic leo and elegant floral prints are perfect for the more dressed up occasions.

The collection shows a different colour scale ranging from fresh yellow and green tones to burned orange, cherry tones, and earthy brown hues that underlines the feeling of fall.

Sommer 2018 Cover

  • SUMMER 2018

    SUMMER 2018

Summer 2018

This summer we invite you to hang out in the dreamy Palm Springs. A laidback vacation by the poolside, cocktails parties and music playing from the record player. The surroundings look like a California postcard with palm trees, wild florals, and mid-century architecture. We have packed a complete wardrobe with everything you will need for a summer get-a-way.

A variation of light and feminine styles with flared details as a contrast to sporty tracksuits and t-shirts with retro vibes. The colors are bold and powerful like intense red, yellow and deep blue. Dusty rose pastels presents a soft embracing contrast to the collection. The prints are sparkling with a vibrant of flowers as well as graphic lines. The many colors compliments sun kissed skin and makes every girl feel at home in the desert.

Spring 2018

When it comes to escaping the ordinary, the only limitation is your imagination. Eugenia Loli and her artworks, which are humoristic and powerful, have inspired us to make this collection. The contrast between feminine and unexpected elements in her collages, shows her distinctive style and have triggered our fantasy to escape the ordinary.

It is all about what inspires you when mixing colors, prints, and textures to personalize trends that celebrates the spirit of individualism. We invite you to join a playful universe in both shapes and colors. With a soft palette of pastels and vibrations of pink, lavender, and mint green mixed with bright orange and blue tones. To create a unique look, we have worked with feminine flower prints and graphic stripes, that stands as a contrast to the humoristic patterns and holographic surfaces. Have fun

Winter 2017

A vibrant and flirtatious vibe has set the mood for the winter 2017 collection. It is all about dressing up in feminine outfits with a funky twist and meeting friends to celebrate life. The Friday feeling is on its highest and everybody is out to have a good time.

The prints varies from basic graphic patterns with a dash of colour to feminine floral prints twisted with bright colours. The classic leo print underlines the sexy vibe and is perfect to mix with the raw pieces of the collection. The funky vibe is set by sassy colours ranging from feminine red, orange and pink nuances mixed with shades of turquoise and navy.

The many colourful and shimmery styles creates a collection perfect for the cool and trendy woman who needs a versatile and fun wardrobe for everyday and party use.